Mobile Apps for Restaurants

Today, there are over 255 million consumers using mobile phones. And now restaurants are catching on and catching up by creating mobile apps. Among others, Burger King, Chipotle, Dunkin’ Donuts, and Pizza Hut have all launched iPhone apps in 2009. The early results have been very strong. Pizza Hut achieved over 100,000 downloads just two weeks after it launched in the iTunes App Store. To date, there have been over 2 billion iPhone app downloads.

What makes these iPhone apps special?

First, touch. Instead of scrolling or using a stylus, the iPhone lets you touch the screen to make selections. A much better user interface. A mobile app means that your customer can find your closest store in a single touch of his iPhone screen.

Second, speed. The iPhone is a lightning fast customer experience. Mobile apps make the experience even faster, by loading content, including pictures and even videos, more efficiently than the mobile web.

Third, location. the iPhone has GPS so it can pinpoint a customer’s location and provide valuable location based content. The latest iPhone 3G S even serves as a compass, pointing customers in the right direction. With a mobile app, we can embed these features into the application itself, making for an optimized customer experience.

Fourth, and perhaps most importantly, attention. The mobile app helps you stay top of mind. your mobile app icon on your customer’s homescreen is your brand’s anchor, guaranteeing frequent interactions with the customer every time he uses his mobile phone. Imagine a special one-to-one marketing device in your customer’s pocket that can sense where they are and serve them relevant content. The iPhone is that device.

GoMobo can help your restaurant create your own iPhone app, so that customers can locate your nearest store in a single touch of their iPhone screen, view the restaurant menu, and even order and pay ahead right from their iPhone. And we can go further. While the iPhone represents about 33% of the smartphone devices sold to date, GoMobo can also create mobile apps for BlackBerry, Palm Pre, and Android too. That means you can have an app for all of the popular smartphones that your consumers use.

Learn more
Watch Make Way for Mobile Apps (8 minutes)
Watch The Mobile App Roadmap (9 minutes)

Take action
Email a GoMobo Mobile Application Consultant today
Or call us at 646 723 4333

Mobile Ordering for Restaurants

In a recent poll of top restaurant industry executives, 84% said that they would like customers to be able to order and pay ahead from their mobile phone. Today, GoMobo provides leading restaurant chains like Burger King, Five Guys Burgers & Fries, Quiznos, and Subway with mobile ordering capabilities.

We founded GoMobo in 2005 with the vision that our service was part of an evolutionary process. Self service ordering started out on the kiosk. GoMobo would take the same concept of allowing the customer to order and pay on their own and shift the transaction from inside the four walls of the restaurant onto the customer’s PC with online ordering. But we named the company GoMobo to stand for “mobile ordering.” We also envisioned mobile ordering as the final stage of self service ordering evolution: starting with text message ordering and ending with mobile web and mobile app ordering: a rich self-service ordering experience from anywhere. The POS is now truly beyond the four walls and in the customer’s hands.

So how does mobile ordering work?

First, the customer can click "Find my location" to see nearby restaurants where he or she can order.

When the customer clicks on his or her restaurant of choice, he or she can custom build an order just like online. Beginning with product category and all the way through to selecting a product and customizing it.

In checkout, a customer confirms the items in his shopping cart and pays with a credit card with the same level of 256-bit encrypted security as with e-commerce sites like Amazon.com and Fandango. If a customer has already ordered in the past, his or her credit card detail is stored. No entering in a credit card for every order. GoMobo's is fully PCI-compliant, while protecting against no-show risk by guaranteeing that every order that we send to your restaurant has been prepaid in full.

What if some of your customers don’t have a phone with mobile web capabilities?

No problem. GoMobo introduced text-message ordering in 2005 so that every customer could order and pay ahead from his or her mobile phone. Every mobile phone. Every mobile network. Customers just set up their favorite orders on their PC and then send a list of their favorite orders right to their mobile phone by simply texting the word "MENU" to 466626. When on the go, the customer can order and pay simply by texting in which favorite he or she wants to order. It’s easy, fast, and fun.

Learn more
Watch The Self Service Game Changer

Take action
Email a GoMobo Mobile Ordering Consultant today
Or call us at 646 723 4333